SMPS Speaking Tour 2008 Chapter visits with Caitlin Jewell
Principal and Creative Director of Silverscape
(Offered from 09.08 through 12.20.2008)
The anatomy of a Professional Service firm website from intro to advanced in 60 minutes. Program followed by a moderated 30-minute Q&A and troubleshooting, tune-up and group discussion.
One of the most exciting and potentially daunting tasks for the marketing team within a professional service business is the creation of the company website. Whether you plan to work with an outside web development company, your in-house team or do it yourself this presentation will help you prepare for an exciting and challenging project.
- Getting Started: best practice RFPs for potential vendors
- A fast-paced overview of the anatomy of top-tier professional service firm websites
- Emerging trends which are affordable and offer competitive advantage
- Recruitment and Retention issues - Where HR needs to jump in and help and How
- Measurement and metrics
- Identifying hot leads and prospects that hit your site so that you may direct these leads to your Business Development team members including Principals and Owners
- Where you can cut corners, when not to
- “Let’s be realistic, my Principal owner is not about to start blogging”
- Strategies to create and tell your firm’s story
- Q&A
- Problem solving and trouble-shooting issues from the audience
Program handout for all attendees: Building a Professional Service Firm Website RFP Best Practices Bonus: Samples of top industry Best Practice RFPs.
Caitlin Jewell
As Principal and Creative Director at Silverscape in Boston, Caitlin works with Architecture, Engineering and Construction firms throughout the United States to rocket firm perception and value from outdated to award-winning, awesome and measurable.
As an evangelist for what's possible, she pushes organizations to stretch beyond current capabilities - not just in technology, but also in its strategic partnerships and new business models. She is co-Author of the forthcoming book “Meaningful Conversations: A 10-year celebration of Architecture, Engineering and Construction Marketing with Silverscape.” Meaningful Conversations presents a series of trends and case studies about Silverscape client organizations within the architecture, engineering, construction and real estate industries which successfully elevated their firm’s waylaid branding to a first-rate level, equal to or greater than the firm’s stature itself.
Meaningful Conversations explores the value and emphasis firms in the Professional Services space must place on both visual identity and brand. She focuses on finding the core differentiators, big ideas, warmth and clarity to position companies for success. “Essentially we are story tellers. Every company, every product has a story. It’s our goal, at Silverscape, to find the most appropriate and beautiful way to communicate this to our client’s audiences in the way they want to be communicated with.” Caitlin earned a BFA degree in Communication Design from the Massachusetts College of Art.
Caitlin has presented workshops for design and professional service industry associations such as SMPS, SDA, AIGA and HOW!
A/E/C Client List: Alden Research Laboratory AJ Martini General Contractors ADC Architects Ballast Realty Barr & Barr, Inc. Builders Bialosky Partners Architects Chapel View for Cubellis Columbia Construction Cubellis Associates DiGiorgio Associates Dolben DRA Architects Dyer|Brown Architects EMG Associates Esocoff & Associates Architects Fuss & O'Neill HDB/Cram Ferguson Larson Associates Landscape Architects Margulies & Associates Monitor Builders New England Construction Nilsson Siden Architects Nordblom Pinncon RDK Engineers The Smith Group Sheskey Architects T3 Realty Advisors Weinstein Architects
For more information or to book a specific date please
contact us online or at 617.338.8922
